- Time removed its paywall in June 2023, resulting in a rise in advertising revenue but a loss of digital subscribers, with traffic remaining relatively flat.
- The decision was influenced by broader industry trends and the publisher’s focus on working with advertisers and leveraging its brand equity in other ventures.
- Time aims to achieve profitability by expanding its direct advertising and sponsorship business, growing its global events slate, and exploring new ventures like connected television.
Why haven’t publication embraced crypto donations like BAT?
I feel much better about sending tokens ive earned by selling my attention, and then sending those earnings to publications which garner my attention.
Is media just too old to adapt?