Microsoft has just announced a huge update to Bing that overhauls the search engine to put AI-powered answers first.
This means that when a search query is entered, the results page will pop up with a primary AI-generated answer detailing all the curated sources that have been tapped to get that result. You’ll still get the traditional search results on the Bing search page, but they will be presented to the side of the AI-generated material (in a smaller right-hand panel).
This change is currently rolling out to a small number of Bing users, but it’ll presumably become more widely available before too long. From what we can tell there’s no obvious way to turn off the AI results if you wanted to do so.
Weird choice. These days I’d bet the absolute best thing Bing, or any other search engine, could do to stand out in the search game would be to explicitly not use AI results. The advertising is so easy you don’t even need AI to write it for you.
Montage of a few blatantly wrong AI generated answers telling people it’s okay to cook with gasoline in your sauce or that drinking a little bit of bleach is healthy or whatever… then cut to a list of well respected sources that say otherwise. “The internet is already good enough at feeding you wrong answers. Search the way it’s meant to be.”