- Apple’s progress with Siri and artificial intelligence has been slow, and features promised in June remain delayed.
- At a Siri team meeting, senior director Robby Walker acknowledged the frustration within the team, describing the delays as “ugly.”
- Features like Siri understanding personal context and taking action based on a user’s screen are still not ready and may not make it into iOS 19.
- Challenges include quality issues that caused these features to malfunction up to a third of the time and conflicts with Apple’s marketing division over showcasing incomplete features.
- Apple has withdrawn related advertisements and added disclaimers on its website, citing extended development times.
- Senior executives, including Craig Federighi and John Giannandrea, are reportedly taking personal accountability for the delays.
- Walker emphasized that the team’s work is impressive and that the delayed features will be released once they meet Apple’s standards.
Apple Intelligence hasn’t been much better than old Siri on unsupported devices.
For a third of the time, she has a hard time recognizing the trigger word the first time (usually “Siri” rather than “Hey Siri”), and not perform my commands when all I want her to do is act as a voice-activated light switch.
What exactly is the trillion dollar company struggling with here?