I should clarify that what I’m asking is what you think the benefit would be. Since you don’t have an answer to the question I will give it to you: There would be no benefit. There already exists dozens of gTLDs to migrate to, they don’t need another specific one.
I’m not sure what the logical outcome of this escalating arms race of enshittification will be, but as a career Sysadmin I’ve been able to avoid a LOT of this bullshit through self hosting, which is something a (Non-tech nerd) layman isn’t going to bother with, for as long as existing products (and their subscriptions) are still within “tolerable” levels.
But the thing is, a lot of the convenience with computing devices today didn’t exist in the 90’s, when it was more common for young normies to have what would be considered above average computer technical skills today.
When the entire market turns into inescapable subscriptions, the market for a non-technical friendly appliance box, like Synology came close to doing, shows up to corner the market on hardware you can own and run your own shit on with minimal headaches and no subscriptions.