When eventually washed off, the aerogel is handily broken down by soil microbes.
I am not going to claim to be an expert on any of this BUT that wording sounds suspiciously like bullshit. Maybe it’s not, but it’s one of those phrases that sounds like when vitamin companies claim that more B12 has shown to fix whatever ails you. Or “our plastic is environmentally friendly: 100% recyclable, and breaks down into teeny micro-particles over time, and gets absorbed by the sea life like ordinary sand…”
Layoffs are not bad press. Not to the shareholders, the only ones who matter to these types. I used to think “oh, layoffs mean the company isn’t doing so good,” but shareholders see “they reduced cost but lost no customers, thus increasing value of the company should it be sold.”